News — brand identity

Standing out from the crowd can be difficult, but having a strong brand identity is a crucial cornerstone for differentiating your company from others. Whether large or small, every business has its own story to tell, but successful companies are often those that form and nurture theirs into an instantly recognisable brand. What is brand identity? In essence, your brand identity is how you want to present your company to customers. It is the way in which you portray your values and creativity, letting consumers know what experience they will get with your product or service. There are a number...